I was given the challenge to initiate the exploration of the Squishville world. My initial focus was to explore a cottage and rustic look to this all-plush playset. This was the first large playset for the brand which would influence the rest of the art direction.

The further we evaluated the color palettes, we realized that it was essential to keep the bright confetti colors of Squishmallows integrated into this world that we were building.

Jazwares Commercial by the Amazing Marketing Team! -- Featuring Squishville.